Build

Build is a collaborative, six month programme of strategic Instagram support that will give you everything you need to use Instagram effectively and sustainably to build a platform and/ or launch your book.

In BUILD, I help you ditch the overthinking and stop wasting time on stuff that doesn’t work for you. We’ll find a way to use Instagram that feels right, sustainable, and even fun.

If someone told you you have to grow a platform to sell your book, I’m here to say it’s doable without the stress or pushy marketing tactics.

This isn’t influencer culture — it’s about real connections, creativity, and working at your own pace.

Over six months, we’ll build a plan that boosts your confidence and skills, so you go from overwhelmed to owning your book marketing.

BUILD might be the right choice for you if you’re:

  • a writer of any genre who is just starting out, or who has only used Instagram in a casual way

  • a writer of any genre who feels overwhelmed by the demands of the platform. You might have questions like how to make different kinds of posts, how to find your readers, how to grow your audience, how often should you post, what should you post about… and so on.

  • a writer of any genre who feels apprehensive about being more visible, and/ or who feels weird or uncomfortable about self-promotion in general

  • a non-fiction writer who has been told you need to build a platform before publishers will be interested in your book. The longer time-frame in BUILD gives us space to implement a full test and refine process so we can hone your content and accelerate your growth

  • a writer of any genre who is planning to self-publish, who wants to get a head start on building a platform so you’re not launching your book into the void

  • OR a fiction writer with a traditional publishing deal who feels anxious about using Instagram but who understands that this investment now will help protect your career in the future. NB: if you’re aiming to trad publish your novel and are still working on your manuscript, I advise you to focus on that first. If you’d like some light touch support to get you started, you might be interested in the TOO MUCH INSTAGRAM monthly membership.

  • ready to invest time in taking action that will live beyond one book, that will strengthen your book proposal, or that will elevate your book launch.


How does it work?

Month 1: an initial 90 minute scaffolding session where we dig into the details about you, your preferences, your book, and your ideal reader. We use these insights to inform your overall content strategy, which we then use to plan your posts for the month ahead.

Months 2, 3, 4, 5: one 60 minute session per month. We will focus on key areas where you need guidance; troubleshoot any problems; look at what is working well; and use this information to plan your posts for the month ahead. These sessions will tend to your goals and help you get the most out of your time on Instagram.

Month 6: a 90 minute reflection session to take stock of where you’re at, and make a plan for your next steps

PLUS you’ll also enjoy access to weekly check-ins via Instagram DM or email so you can get feedback or ask for advice in between our sessions. 


Price £930

Paying upfront helps sustain my business, however I also offer non-penalty payment plans: three payments x £310 OR six payments of £155*

*it’s important to me that my work is as accessible as possible so longer payment plans can be arranged on request

What’s it like to work with me?

  • 'Coaching sessions with Nicola have empowered me to try new ways of utilising social media with confidence - amplifying my online presence and helping me to connect with my audience in a meaningful way. Who knew I would come to like making Reels so much?! At the centre of Nicola's approach is a deep understanding of storytelling, helping me craft my social media presence in a way that resonates with my ideal reader. I no longer worry if I'm shouting into the void. Now, I look forward to engaging with my audience and building a community around the topics that feature in my writing.

    Elaine Gregersen, award-winning writer, memoirist, podcaster

  • 'Before I started working with Nicola, I was a complete Instagram novice but over the course of our sessions I've learnt how to create content specific to my ideal reader, the purpose of different content placements, how to be time efficient (as a busy mum of 3 this is essential for me!) and I now feel safe to show up online and take up space. Instagram is now an inspiring and liberating part of my writing experience and I have Nic to thank for this.'

    anon, memoirist and award-winning writer

  • 'Nicola helped me overcome my fear of Instagram and actually made it a fun place to be. After working with her, Instagram became a place of community and connection. I was terrified of using social media before I worked with her, but now I know how I can use it in a way that suits me.

    Susan Cahill, author of children’s fiction and podcaster