Making Instagram sustainable & straightforward for writers, authors and other creative people

Book a 30 minute Discovery Call to find out more about how we might work together.

You might have heard you need to 'build a platform' to get a book deal, or perhaps you already have a book deal (or are self-publishing), and don’t want your book to disappear into The Void.

Whatever your situation, Instagram is a great place to start showing up in order to get your book into your readers’ hands.

If talking about yourself feels awkward and you hate ‘sales’ or influencer culture, I’ve got you! Because finding readers on Instagram doesn’t have to be awful. It can be creative and even fun!

You don’t have to be the loudest, fastest or most polished to use Instagram effectively; you just need to learn how to be discoverable to people who don’t know about you yet, who’ll love your work, read your words, then tell all their friends about you and your books.

My method, Instagram Alchemy, will show you how to turn your book, your style, and your readers’ interests into a strategy that builds real connections in a way that feels authentic to you.

Focus on relationships, not transactions, and your Instagram audience will become your community, your fans, and your biggest cheerleaders.

Hi, I’m Nicola and I’m an Instagram Strategist and Educator, working with writers and authors.

My approach to Instagram is the antidote to influencer culture and bro-marketing tactics that ignore the needs of writers and authors.


There are two ways to work with me

Work with me 121 to create a bespoke approach to Instagram that considers your needs, preferences, timeline, publication plans, interests, skill level and more!

Join my low-cost membership for regular and achievable guidance, support and encouragement in community with other writers and authors.