Momentum

Momentum is a collaborative three month programme of strategic Instagram support. You bring your relationships with your audience and your existing Instagram skills, and I use my experience and insights to elevate how you use Instagram to turn ‘followers’ into community members and readers of your book.

In MOMENTUM I work with you to make sure you’re not launching your book into the void.

Whether you’re preparing for a launch day far into the future, or you’re hurtling towards a hard deadline, MOMENTUM is about taking what you already have and adding some extra magic to make it really sing.

For the duration of our time together, I’ll be your book promotion partner and I’ll focus on key areas of your Instagram book marketing where you need guidance, while walking alongside you as you find the right words to speak to your audience about this new chapter.


This is not about pushy marketing tactics that make you feel weird, or aggressive growth strategies that suck up all your time. I will help you find more readers; I will help you enthuse your existing audience so they’re excited to buy your book; BUT I do this by using Instagram as a tool to tend to your connections with your online community so they become your readers without harming your relationships. 


Together, we will layer your individual preferences and capacity over the realities of the platform so you can achieve your aims in a sustainable way without feeling horrible or burning out. 

MOMENTUM is best suited (but not exclusive) to writers who:

  • have solid working knowledge of using Instagram (the size of your audience doesn’t matter)

  • want clarity about how to get your existing audience excited about your book, while finding some perfect new readers for it

  • are a fiction or non-fiction writer who has a traditional book deal and publication date that you want to build momentum towards, OR are planning to self-publish and you have a launch date to work towards 

  • may have built an existing community on Instagram but your book isn’t what they’re used to so you want a strategic approach to promoting your book that won’t alienate that community

  • OR you may have a high level of skill and comfort in using Instagram but you’d like some expert guidance about how to start weaving your writing life into your usual content


How does it work?

Month 1: an initial 90 minute scaffolding session where we dig into the details about you, your preferences, your book, and your ideal reader. We use these insights to inform your overall content strategy, which we then use to plan your posts for the month ahead.

Months 2 and 3: one 60 minute session per month. We will focus on key areas where you need guidance; troubleshoot any problems; look at what is working well; and use this information to plan your posts for the month ahead. These sessions will tend to your goals and help you get the most out of your time on Instagram.

PLUS you’ll also enjoy access to weekly check-ins via Instagram DM or email so you can get feedback or ask for advice in between our sessions. 


Price £465

Paying upfront helps sustain my business, however I also offer a non-penalty payment plan of three payments x £155* because the demands of life are REAL.

*it’s important to me that my work is as accessible as possible so longer payment plans can be arranged on request

What’s it like to work with me?

  • 'Nicola’s 121s were invaluable to me when my first children’s book was published. Having such a knowledgeable, skilled and practical brain to check in with made the whole process much easier, and thankfully fun as well. Not only does she know what she’s talking about; but she also creates a safe environment to bounce ideas off.'

    Cariad Lloyd, author, podcaster, Jane Austen enthusiast

  • 'Before these meetings, I felt unsure about how to present myself and my work effectively but also authentically on Instagram. Nicola was incredibly patient, enthusiastic and creative, and I left each call with dozens of content ideas and a renewed sense of confidence. In the past month, my Instagram posts have reached nearly 200,000 accounts around the world, and both new and old followers are actively engaging with my work.'

    Leah Hazard, midwife and best-selling author